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Linguistic Analysis of a Pre-Election Campaign
Škeřík, Martin ; Holanová, Radka (advisor) ; Šmejkalová, Martina (referee)
This bachelor thesis is focused on a linguistic analysis of the pre-election campaign during the 2021 parliamentary elections in Czechia. The aim of this thesis is to demonstrate which persuasive techniques were employed in specific pre-election campaigns. The analysis itself is based on the principles used by both commercial and political advertising with the main focus being on persuasive means and negative political advertisement. Such means are used by the elections participants in order to attract the attention of a potential voter and to secure their vote and long-time support. The analysed material was obtained in both printed and electronic form. It is divided by genre into further categories, those being election programmes, pre-election newspapers, letters to the voters, billboards and posters and finally internet platforms and social media. Based on the analysis, we found that among the most used persuasive means were imperatives, exclamatory and appealing sentences. The election participants also frequently employed questions which are used to simulate direct contact with the recipient. Metaphors, similes, epithets, hyperboles and phrasemes were also often used. A frequent persuasive technique was also the repeating of slogans and phrases, most political parties have also employed some...
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Comparative analysis of persuasive means used in the Czech and French news texts informing about Covid-19.
DLUHOŠOVÁ, Petra
This diploma thesis deals with the persuasive devices used in journalistic articles, French and Czech, and their comparison within these two languages. The thesis is divided into two parts. In the first part, the theoretical one, the thesis focuses mainly on the definition of the concept of persuasion and how it manifests itself within journalism. Then, it deals with the description of the journalistic style and journalism in general in the Czech and French settings and traces any differences between the two countries and cultures. In the second part, analytical one, it works with a specific sample of selected journalistic texts, demonstrating and observing these persuasive devices and assessing their relevance and frequency of their usage, again with the intention of documenting possible differences in the Czech and French settings, as well as differences in terms of different genres of journalism. However, the majority of the texts are news texts. This sample of texts focuses on a single theme concerning news and other journalistic articles reporting on the covid-2019 epidemic. The aim of the thesis is to compare the approach of the two concepts of persuasive means and to identify possible differences in their use. This comparison can be made at the level of differences between the two countries, as well as between different journalistic genres. The thesis also includes a set of selected journalistic articles that served as a basis for the analytical part of the thesis.
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